There’s a new wave of luxury washing ashore in Cabo San Lucas — and it’s carrying a powerful name with it. 🌿
The highly anticipated 1 Hotel Cabo San Lucas is more than just another five-star property. It’s the latest creation from Barry Sternlicht, the visionary hotelier who redefined modern hospitality with W Hotels — and now, through SH Hotels & Resorts, is reshaping the meaning of luxury once again.
🌿 Who’s Behind 1 Hotel Cabo
At the heart of the project is SH Hotels & Resorts, an innovative hospitality management company that operates three iconic brands — 1 Hotels, Treehouse Hotels, and Baccarat Hotels.
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Parent company: Starwood Capital Group, a global private investment firm led by Barry Sternlicht.
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Founder: Barry Sternlicht, best known as the creator of W Hotels — a brand that revolutionized lifestyle hospitality with its design-forward, experience-driven ethos.
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Sister brands under SH Hotels & Resorts:
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1 Hotels — eco-conscious, nature-inspired luxury properties in New York, Miami, Kauai, Toronto, London, and San Francisco.
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Treehouse Hotels — whimsical, boutique hotels focused on playful design and connection with nature.
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Baccarat Hotels — ultra-luxury destinations inspired by the timeless elegance of the French crystal brand.
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Each of these brands carries a shared DNA — a dedication to design, sustainability, and the emotional connection between people and places.
🏝️ What This Means for Cabo
The arrival of 1 Hotels in Cabo San Lucas is a defining moment for the region’s luxury landscape.
Set along El Médano Beach, next to 1Homes Cabo, this resort represents the first fully realized eco-luxury beachfront experience in Los Cabos — blending natural materials, organic design, and sustainable innovation.
But beyond its architectural beauty, 1 Hotel Cabo embodies a global philosophy that resonates deeply with modern travelers and investors alike.
Here’s why:
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🌍 For travelers, it offers more than ocean views — it offers purpose. 1 Hotels are designed to make guests feel good while doing good, with wellness programs, zero-waste principles, and locally sourced everything.
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💼 For investors, it signals trust and longevity. Backed by Starwood Capital and SH Hotels’ worldwide reputation, this project elevates Cabo’s real estate and hospitality sectors into the upper tier of global luxury.
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💚 For homeowners at 1Homes Cabo, it’s a promise of exclusivity, service, and a new level of beachfront living — all enhanced by the future arrival of the hotel next door.
🌎 A Global Expansion, with Cabo as the Star
While SH Hotels & Resorts continues its international growth — with new openings in Paris, Austin, Copenhagen, and Melbourne — the Cabo project stands out as its flagship destination in Mexico.
Why?
Because no other market offers what Los Cabos does: swimmable beaches, architectural excellence, a thriving real estate scene, and an audience that values wellness, design, and sustainability.
Cabo’s 1 Hotel will not only welcome international guests but will also define how future luxury developments in Baja approach design and environmental responsibility.
🌅 Final Thoughts
Behind the serene aesthetic of 1 Hotel Cabo lies a global powerhouse with vision, purpose, and heart.
Barry Sternlicht’s approach has always been clear — “Luxury is not about excess. It’s about experience.”
And now, that philosophy is finding a home in Los Cabos.
When the new 1 Hotel opens its doors, it won’t just add to Cabo’s skyline — it will reshape what it means to live and stay by the sea.
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