Why some Cabo homes sell in weeks and others sit for years.
If you think price alone sells a property in Los Cabos, you’re missing the bigger picture. We see it every day: one home goes under contract in a few weeks while a similar property down the street sits on the market for years.
Here’s what really makes the difference.
The market is not one market
Los Cabos is a collection of micro-markets. Pedregal, Diamante, Querencia, Puerto Los Cabos, Cabo Corridor, the Marina — each one has a different buyer profile, different absorption rate, and different price-per-square-meter reality.
A seller who prices based on what they “heard” instead of what is actually selling in their specific community automatically adds months — or years — to their timeline.
Correct pricing from day one
The first 30–60 days are when your listing gets the most exposure. That’s when every serious buyer and every agent in the market looks at it.
If you start too high “to test the market,” you don’t create excitement — you create staleness.
In Cabo, buyers track price reductions. When they see multiple drops, they don’t rush in — they wait and negotiate harder.
The homes that sell fast are positioned at market value on day one, not after six months of chasing the market down.
Presentation wins in a lifestyle market
Cabo is an emotional purchase. Buyers are not just buying square meters — they are buying a dream.
The properties that move quickly have:
professional photography and video
strong staging or clean, neutral design
day and twilight shoots
a clear lifestyle story
Dark photos, empty rooms, phone videos, or outdated furniture instantly push a listing into the “we’ll look at it later” category.
Global marketing vs local exposure
Putting a home in the MLS is not a marketing plan.
Most Cabo buyers are in the US and Canada. If your property is not reaching them through:
social media campaigns
email databases
agent-to-agent global networks
luxury portals
you are invisible to the actual buyer pool.
The homes that sell fast are the ones buyers see everywhere.
Access and showing experience
You would be surprised how many listings are hard to show.
Limited showing windows
24–48 hour notice requirements
tenants with no flexibility
homes not ready for showings
Buyers in Cabo are often here for three to five days. If they can’t see it when they are in town, the opportunity is gone.
Condition and readiness
Turnkey sells.
Properties that need work without being priced as a renovation opportunity sit.
Today’s buyers want:
move-in ready
rental-ready
furnished and styled
If a home needs upgrades, the price has to reflect that clearly.
Understanding the current buyer
The market has shifted. The post-Covid urgency is gone. Buyers are more analytical. They compare ROI, HOAs, rental performance, and long-term value.
Homes that sit are usually marketed with an emotional price and no data.
Homes that sell fast are backed by:
rental projections
recent comparable sales
clear ownership costs
They make the decision easy.
Community momentum
Inventory levels and recent sales in your community matter.
In a high-demand neighborhood, correctly positioned homes move fast.
In a community with high inventory, you need sharper pricing and stronger marketing to stand out.
The agent and the strategy
This is the biggest difference.
A listing without a clear launch strategy, digital presence, follow-up system, and repositioning plan will sit — even if it’s a great property.
A properly managed listing creates:
a launch moment
constant exposure
weekly performance reviews
strategic adjustments
That’s how you control days on market.
The bottom line
Homes don’t sell faster because they are better.
They sell faster because they are priced correctly, presented properly, and marketed to the right audience from day one.
If your property has been on the market for months — or years — it’s not bad luck. It’s a strategy issue.
Thinking about selling in Los Cabos and want to know where your property really stands in today’s market?
Let’s run a real data-driven analysis and build a launch plan that gets results.
